You Matter 2 is a youth development nonprofit in Flossmoor, Illinois, focused on empowering high school students through leadership, career development, mental health support, and community-building. The organization sought a full rebrand of its logo and visual identity to better connect with its target audience—high school students aged 14-18, particularly from underrepresented communities. The goal was to create a modern, energetic, and empowering identity that aligns with the organization's mission and resonates with its youth-driven audience.